Heya everybody, I wanted to come on here and share some top tips I’ve learned over the years to beat the Instagram Algorithm and try to keep your engagement levels up! Most of you may have noticed how much the algorithm has shifted and thrown us off the past few years, I noticed a drop as well. However, I came up with a few strategies that I noticed when I stayed consistent, my growth and engagement started to increase again! I hope this can be helpful for anyone who’s trying to grow a business utilizing social media, growing a blog, or just in general wants to increase their social media presence!
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1. Take out 15-30 minutes each day to engage with others!
Sounds like common sense right? This truly does make a difference to the engagement you will get back! Sometimes I admit I’m not the best at this, I get so caught up in planning content and posting, that I forget I have followers who also post content that I should be supporting! I like to take a bit of time each afternoon and each evening before bed to do this, I’ll simply spend a few minutes going down my feed and liking / commenting on my followers. Then, I will go search up a popular hashtag related to my content such as… #lifestyleblogger and then repeat the same process! Try this for a few days, you’ll notice a difference I promise!
2. Post an engaging Instagram story EVERYDAY!
Something I’ve noticed with the Instagram algorithm is that the more people who click and view your content, the more often they will continue seeing your content. An easy way to get your audience continuing to see YOU is using Instagram Stories! Many people hop on Instagram just to scroll through a bunch of stories, so this is definitely a place you want to be constantly appearing. I like to post polls as often as I can, the more engaging the better. The poll could be about anything – which hair color is better.. which outfit is better.. etc. I also like to share on my Instagram Story whenever I have a brand new post, that way my followers know to click my profile, see my post, in other words.. Engage!
3. Hashtaggggs hashtagggs hashtaggggs!!
I can’t emphasize this enough! You do hear it everywhere, everyone is always saying, “Use Hashtags!” but do we all truly take advantage of them as much as we should? I notice an increase of engagement depending on the hashtags I use, you have to be really clever here! My best tip is to be as specific as you can be in your hashtags, avoid general ones like… “Fashion”, “Clothes”, “Blog”.. those are too broad. Get more specific! What kind of fashion? What kind of blog? I like to use the website All-Hashtag to generate ideas for me!
4. BE CONSISTENT!
I just recently got my crap together and developed a routine with my Instagram! Don’t feel bad if you also lack with consistency, it’s tough! I think it’s something we all fall off once in a while with, but understand to have an engaged audience, you have to prove consistent with your content. You have to let people know who you are, and what you’re about! If all your followers see is one post a month, they may not even see it appear on their feed since you have such low activity! I try to post at LEAST every other day, if not every day. I would recommend starting out minimum 3 posts a week.
5. Join a Comment / Liking group chat!
I know that this kind of idea has gotten some controversy, but to be totally blunt, I have never noticed any issues by participating in a group chat where like-minded people support each-others’ posts! In fact, I find it insanely helpful. You can find these by searching around Instagram, Twitter, or even googling it! Every time you post, you’ll just notify the group chat and everybody will return comments / likes. This helps my post get more outreach and more publicity, highly recommend joining one!
Those are my top 5 basic tips that I live by each and every day to continue growing my Instagram and Engagement! Stick to at least 2-3 of these for a week and let me know how it goes, I promise you’ll see a difference.
If you want to dive in a bit deeper and get detailed step by step tips from how I went to zero followers to thousands in the matter of weeks, grab my eBook here!
Q: What is your tip for Instagram growth and engagement? I’d love to know! Comment it below!