UPDATE: This has been one of the most popular blogs on my page and it’s definitely time for some updating to the information! I’ve gone through and updated this with the latest need-to-know information for you if you’re looking to boost your Instagram engagement.
P.S. Stay tuned to the end of the post for a freebie that’ll save you time when creating content!
Here are some top tips I’ve learned over the years on how to beat the Instagram Algorithm and keep your engagement levels up! Most of you may have noticed how much the algorithm has shifted and thrown us off in the past few years, I noticed a drop as well. However, I came up with a few strategies that I noticed when I stayed consistent, and my growth and engagement started to increase again! I hope this can be helpful for anyone who’s trying to grow a business utilizing social media, growing a blog, or just in general wants to increase their social media presence!
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1. Take out 15-30 minutes each day to engage with others!
Sounds like common sense right? This truly does make a difference to the engagement you will get back! Sometimes I admit I’m not the best at this, I get so caught up in planning content and posting, that I forget I have followers who also post content that I should be supporting! I like to take a bit of time each afternoon and each evening before bed to do this, I’ll simply spend a few minutes going down my feed and liking/commenting on my followers. Then, if you’re trying to attract more business or clients, dedicate some time going through hashtags related to your industry and comment/like on those posts as well.
2. Post an engaging Instagram story EVERYDAY!
The more people who click and view your content, the more often they will continue seeing your content. An easy way to get your audience to continue to see YOU is using Instagram Stories! Many people hop on Instagram just to scroll through a bunch of stories, so this is definitely a place you want to be constantly appearing. I like to post polls as often as I can, the more engaging the better. I also like to share on my Instagram Story whenever I have a brand new post, that way my followers know to click on my profile, and see my post, in other words… Engage!
3. Hop on the Reels train if you haven’t already!
Honestly, if you want to see rapid growth on Instagram and see your engagement picking up, leveraging Reels will be crucial to your success. If you’re not comfortable showing up on video or not sure where to start, there are a ton of creative ways to STILL benefit from Reels without actually recording yourself talking to the camera.
A few quick ideas:
-Post a clip of where you are, a beautiful sunset, out hiking, at a restaurant with great food, your workspace. Pair that with trending audio!
-Create a graphic on Canva and upload that to Reels with trending audio on top. I see a lot of accounts utilizing this strategy with a tweet-style quote.
-Pair a bunch of photos together and make them into a Reel with audio on top.
4. BE CONSISTENT!
Just like with anything… consistency is key. Don’t post once or twice a week on Instagram and expect rapid growth. With my clients, I’ve found that a great spot is anywhere between 3 to 5 posts per week. If you’re new to consistently posting, I recommend you commit to 3 posts per week and gradually increase as you become more consistent.
This doesn’t just apply to feed posts, be consistent with your stories, with your DMs, with your overall Instagram activity.
5. Hashtags and location tags – no, hashtags are not dead.
I think one of the most annoying things I hear as a social media manager is about how hashtags are dead. Actually… no. I love the way Brittney (IG expert and business coach) explains it in this IG post, read her caption!
Hashtags STILL serve a purpose, folks. Hashtags serve as another way to indicate WHAT your post is about so that the algorithm knows who to push it out to. It’s another way for a user to find your content if they were to search that hashtag, so my philosophy is… why not use them?
If they do apply to your post, utilize at least 5-10 hashtags AND if you were at a certain location you want to share or if you are a professional licensed in a specific state, leverage location tags on your post to increase the reach and visibility in that area!
PSSST. Here’s that freebie I was talking about earlier…
If you found this post valuable, share it with someone who would benefit from these tips!
See you in the next one,